Hunkemöller | Press Teaser Diary

For Hunkemöller, I wrote the copy and created the illustrations for a press teaser announcing Doutzen Kroes as the brand’s new ambassador.

The concept was a fictional diary that appeared to belong to Doutzen, telling the story of a secret admirer sending her letters and gifts. The diary was mailed to press with one page deliberately torn out. The missing page, sent later, revealed the date of a mysterious rendezvous, building anticipation for the official announcement.