Video production

Creative video production for in-house teams who need clarity, not chaos.

Consultancy, Concept & Coordination

I partner with communication and marketing managers inside large, internationally branded organisations to translate complex narratives into content that is human, precise, and usable within real corporate constraints.

Formats I regularly produce

  • Leadership & CEO messages

  • Employer branding videos

  • Internal campaigns & change communication

  • Product & service explainers

How I work

    • I first clarify the communication goal

    • Define audience, tone, and constraints and,

    • I translate abstract messaging into a concrete concept

    • I work with small, efficient crews

    • Clear planning & realistic timelines

    • I provide calm on-set direction for non-professional talent

    • Structured feedback rounds, scheduled in advance

    • Platform-specific edits (internal, LinkedIn, website) created based on targets

    • Clear ownership of approvals and deadlines

    • Elite-level art-direction ensuring aesthetic and effective edits

If you’re looking for a producer who can think strategically, manage complexity and deliver calmly under pressure, let’s talk about your project.

Book a discovery call

Mini-case

Building Trust Through Storytelling

For ING Nederland fonds I was brought in to develop and lead a video series that would balance emotional storytelling with integrity, focusing on real outcomes and authentic voices.

Challenge:
Create a multi-tiered content-series that puts partner organisations and their impact at the centre, with the foundation acting as a clear window rather than the focal point, making the work visible without drawing attention to itself, and remaining sensitive to both partners and audience.

My role:
Creative producer and interview lead, responsible for concept development, narrative framing through interviews, production leadership, stakeholder coordination and overall art direction.

Key decision:
Choosing a storytelling-led interview format that foregrounded the experiences and efforts of partner organisations, allowing ING Nederland fonds to be present without dominating the narrative.

Goal:
Strong engagement on LinkedIn and within internal channels, with the content being reused and shared by partner organisations to support their own communication efforts.

Content flow:

1. Narrowcasting promo: internal/external

2. Teaser: internal channels & LinkedIn

3. Full length: ING Nederland fonds website

AIMMS develops advanced supply chain optimization software for a highly specialised audience. To support the launch and promotion of their flagship product, AIMMS SC Navigator, I was commissioned to create a series of short marketing explainer videos that translate technical complexity into clear, engaging communication, without oversimplifying the product.

Explaining Complexity with Clarity

Mini-case

Challenge:
Explain a complex software solution in under one minute, in a way that is engaging, credible and effective in converting potential users into customers.

My role:
Creative lead responsible for overall direction, storyboard development, graphic simplification of software interfaces, script refinement, and the coordination and direction of both the animation specialist and voice-over talent.

Key decision:
Reducing visual complexity by abstracting and simplifying on-screen software elements, combined with clean transitions, a consistent on-brand colour palette and a friendly, down-to-earth yet professional voice-over to maintain clarity and trust.

Outcome:
Strong engagement on LinkedIn and measurable contribution to customer acquisition through targeted distribution of the explainer content.

SC Navigator: SENSAI

SC Navigator: Transport Navigator

SC Navigator: Power BI

Do you have:

  • Complex and politically sensitive messaging?

  • Multiple stakeholders that need alignment before anything can be done?

  • An internal team with no time to manage production?

  • Multiple markets and cultures which your video needs to work for?

  • No room for re-shoots or misinterpretation?

Let's discuss your project

Much of my work is produced under NDA or limited buyout agreements, which is common in finance and tech. I’m happy to talk through relevant experience in a private conversation.