How to push buttons

I’m a digital designer and video producer with over 20 years of experience helping premium brands connect meaningfully with their audience. Canadian born, based in the Netherlands for the last 24 years, I bring a cross-cultural perspective to the table; a unique blend of Dutch pragmatism and Canadian diplomacy & playfulness.

Fun fact: as a child I was addicted to TV commercials. There was something magical about the emotion a 15 second clip could elicit in me. I laughed, I cried, I memorised and acted out every commercial to my parents great annoyance. My heart spoke: I wanted to have that kind of impact. Would I write, act, produce? A quest that drew me towards fine arts and graphic design in high school where I graduated top of my class. In college, I supported myself with hands-on work in photography, framing, and fine arts. Finally, I launched my graphic design career and developed myself further as a writer and producer, building the foundation for the work I do today.

Work that centers around integrity, compassion and wherever possible a humanising dose of humour. Leveraging my skills by collaborating with marketing and communications teams, I’m able to craft content that reaches a broader public, resonating with authenticity and pushing all the right buttons.

My core values

How can I help you?

Book a discovery call today to explore how we can unlock your authentic voice. I’m certain that, together, we will shape a narrative that inspires, connects, and leads with purpose.

It’s worth finding out what you’ll need, exactly. We can work out whether you need someone on a regular basis, or if you’d prefer a quote for a specific project.

Discovery calls are always free 💎

"Be unpredictable, be real, be interesting. Tell a good story." ~ James Dashner ~

"Be unpredictable, be real, be interesting. Tell a good story." ~ James Dashner ~