For ING Nederland fonds I was brought in to develop and lead a video series that would balance emotional storytelling with integrity. The corporate foundation wanted to illustrate the impact they make via their social initiatives by focusing on real outcomes and authentic voices.

Challenge:
Create a multi-tiered content-series that puts partner organisations and their impact at the centre, with the foundation acting as a clear window rather than the focal point, making the work visible without drawing attention to itself, and remaining sensitive to both partners and audience.

Key decision:
Start every film with confronting prejudice to grab attention and pull viewers in. Then, through storytelling-led interviews, debunk that prejudice and shed light on the problem behind the problem. This way, grounding the efforts of partner organisations and allowing ING Nederland fonds to be present without dominating the narrative.

My role:
Creative producer and interview lead, responsible for concept development, narrative framing through interviews, production leadership, stakeholder coordination and overall art direction.