As part of ING’s internal launch of the national campaign Laat Dat Maar Aan Jou Over, ING wanted to celebrate their colleagues, celebrating ING Orange Heart by sharing authentic colleague stories that reflected the values of inclusivity, sustainability, growth, and empowerment.

Challenge:
The challenge was to create an internal video series that felt personal and authentic. This required coordinating eight separate productions across the country, each combining a personal interview with footage of colleagues pursuing passions outside of work. An additional challenge was helping participants feel comfortable in front of the camera, allowing them to share their stories with confidence and genuine emotion.

Key decision:
To make the stories stand out, we developed a vlog-style format and instead of focusing only on colleagues in their professional roles, we explored what made them unique as individuals. Each colleague was filmed doing something they were passionate about in their personal life, creating a connection between their personal strengths and how these qualities influence the way they contribute at ING.

Each video incorporated Davina Michelle’s This Is My Life, the song created for the campaign, while every colleague also shared their own favorite song, adding another personal layer to their story. The individual stories were later combined into a compilation video that became the emotional centerpiece of the internal launch event.

My role:
As freelance producer and project manager, I managed the project from concept development through final delivery. My responsibilities included production planning, hiring and coordinating the film crew, scheduling all interviews and filming days across the Netherlands, conducting pre-interviews, directing shoots, managing stakeholders, and providing creative direction throughout the editing process.